Dark Side of Social Media: Stupidity, Conflict and Void

"The Dark Side of Social Media: Stupidity, Conflict and Void" is not a manual for the best use of technology. It's an X-ray of how we've been turned into digital lab rats, voluntarily participating in mass psychological experiments to become addicted, divided, and turned into marketable products.

This volume of the "You Better" collection reveals hidden mechanisms behind every like, algorithm, and notification. You'll discover how Cold War mind control techniques were applied to social media, creating the largest behavioral manipulation machine in history.

Key Concepts:
- The architecture of digital addiction - How algorithms hijack your brain reward system
- The psychology of manipulation - Mind control techniques on each platform
- The manufacture of hatred - How discord generates more profit than harmony
- The Illusion of Democratization - Why More Voices Resulted in Less Communication
- The Silent Collapse - Signs of Abandonment of Traditional Networks
- Future Scenarios - Four Scary Possibilities
- Resistance Strategies - Practical tools to regain control

What you'll get:
- Critical awareness of manipulation mechanisms in your digital life
- Practical tools to resist algorithmic manipulation
- In-depth understanding of how each platform explores human psychology
- Concrete strategies for a healthier relationship with technology
- Empowerment for conscious choices about digital consumption

Audience That Will Benefit:
- Marketers who question the ethical impact of their strategies
- Managers and leaders concerned with the well-being of teams
- Educators struggling with fragmented attention span
- Mental health professionals seeking to understand digital disorders
- Parents and guardians concerned about the impact of networks on young people
- Content creators tired of performing artificial versions
- Anyone who suspects that their relationship with social networks is unhealthy

This is not a passive book. It's a call to conscience that will transform your understanding of the digital world. Get ready to question platforms that have become routine and find out why you feel empty after consuming "free" content.

Part of the "You Better" collection, it connects with analyses on education, work, consumption and politics, offering a comprehensive view of the manipulative systems of our society.

The truth is uncomfortable, but liberating. Understanding manipulation is the first step to freeing yourself.

Your attention is worth more than you think. It's time to find out how much.

About the author.
Prof. Marcão is a prolific writer with more than 300 publications in several languages. His writing, marked by clarity and depth, translates complex concepts into accessible and impactful narratives. A university professor by vocation and a mentor by essence, he imprints in each book a philosophy that values what is meaningful, guiding the reader not only to understand, but to transform.