Are you an aspiring content creator or social media influencer trying to grow your brand, land paid collaborations, and turn your platform into a profitable business?
From Follow to Leader is the ultimate influencer marketing playbook designed to help beginner and mid-level creators build a powerful personal brand, master engagement strategies, and secure high-paying brand partnerships.
Written by influencer marketing expert Rocky Bello, CEO of Krex Talents and CEO Rocks, this guide delivers step-by-step strategies used to help influencers grow on Instagram, TikTok, and YouTube, secure gifted and paid brand deals, and understand the business side of content creation.
Inside you'll learn:
✅ How to build a niche personal brand that stands out
✅ Social media growth tactics that actually work in 2025
✅ How to pitch brands (with templates & case studies)
✅ Negotiation strategies to land paid influencer deals
✅ Tips for monetizing your content and setting your rates
✅ Legal and financial basics for full-time creators
✅ Bonus tools, influencer resources, and templates
This book is packed with real-life influencer case studies, ready-to-use pitch emails, and a content roadmap that will help you stop guessing and start earning.
Whether you're trying to grow your Instagram followers, launch your influencer career, or scale your side hustle - this guide is your blueprint.
Perfect for:
✔ New influencers
✔ Aspiring content creators
✔ Social media managers
✔ Creators looking to monetize their platform
✔ Anyone serious about building a personal brand