By Jace Wade
Your brand isn't just a logo. It's how the world sees you-before you say a word.
In Focused on Branding, creative entrepreneur and agency founder Jace Wade pulls back the curtain on what makes brands bold, memorable, and wildly effective. Whether you're an entrepreneur building your identity from scratch, a marketer launching your next campaign, or a creative ready to level up your influence, this book gives you the blueprint to brand with intention-and dominate your niche.
Drawing from real-world campaigns, high-visibility vehicle wraps, and award-winning creative projects, Wade shows you how to turn abstract ideas into visual systems that attract customers, command trust, and drive growth.
How to build a brand strategy that outlasts trends
Why visual identity is more than "looking good"-and how to make it work
How to position your brand to stand out in oversaturated markets
The psychology of mobile advertising and how to leverage vehicle wraps
Design, print, and installation insights that convert visibility into revenue
How to scale your brand from one truck to an empire
Real-world frameworks to make branding feel less like fluff-and more like fuel
✔️ Entrepreneurs who want to charge more, scale faster, and attract better clients
✔️ Marketers looking to sharpen brand consistency and campaign performance
✔️ Designers and creatives ready to connect their work to business outcomes
✔️ Anyone tired of blending in-and ready to become the standard
If branding is how you show up in the world, this book teaches you how to show up loud, clear, and unforgettable.
You don't just need a wrap.
You need a brand that drives results.