Who Told You to Want This?

In "Who told you to want this?", Prof. Marcão - a reference in data intelligence, contemporary philosophy, and human behavior - takes the reader on a thought-provoking and revealing journey about how our desires are being systematically manufactured and manipulated. With a sophisticated and accessible language, the author combines knowledge from psychoanalysis, sociology, neuroscience and technology to lay bare what is behind the choices we make - and those we think about making.

We live in times of material abundance and existential scarcity. We've never had so much at our disposal - and we've never been so dissatisfied. This work is a call to conscience, lucidity and, above all, the freedom to desire authentically. It is a necessary reading for those who feel that something essential is being lost in the midst of excess.

In this book, you will discover:
- How the logic of programmed consumption hijacks their emotional and intellectual autonomy.
- The invisible mechanisms of the infinite desire factory, fed by algorithms and social standards.
- The role of social networks in the construction of a performative and anxious identity.
- The difference between need, will, and desire-and why it matters so much.
- The concept of capitalism of time and how its attention became valuable currency.
- Practical strategies to escape the vicious cycle of compulsive consumption.
- Tools for curating one's own existence: what comes in, what stays and what should go.
- The power of silence, free time, and critical thinking as acts of resistance.
- A 30-day program to reconfigure your habits and regain control of your own life.

As you read this book, you will:
- Develop a critical awareness of your desires and choices.
- Strengthen your identity based on internal values, not external standards.
- Learn to consume with purpose and live with more lightness and meaning.
- Redefine your notion of success, happiness, and personal fulfillment.
- Gain practical tools to apply in your family, professional and digital daily life.
- Experience a liberating feeling of reunion with what really matters.

This book is especially suitable for:
- Professionals looking for a balance between productivity and well-being.
- Educators, parents and opinion leaders concerned about the impact of consumer culture.
- Young adults overwhelmed by expectations and comparisons on social media.
- Psychologists, therapists, and coaches interested in deepening the discussion about desire and identity.
- Readers who feel that "there is something wrong" with the current pace of life, but have not yet been able to name what it is.

Who told you to want this? it is more than a book - it is a mirror, an invitation, and a map. A mirror that courageously reveals the gears behind our dissatisfaction. An invitation to the autonomy of willing. A map to rediscover the path of life with purpose.

Get ready for a transformative, enriching and deeply current reading. When you turn the last page, you won't be the same - and that's the best a good book can offer you.

Get it now on Amazon.
Because wanting can - and should - be an act of freedom.

About the author.
Prof. Marcão is a prolific writer with more than 300 publications in several languages. His writing, marked by clarity and depth, translates complex concepts into accessible and impactful narratives. A university professor by vocation and a mentor by essence, he imprints in each book a philosophy that values what is meaningful, guiding the reader not only to understand, but to transform.