Social to Sold: The Real Estate Agent's Guide to Omni-Channel Marketing

Crafted for today's tech-savvy real estate professional, Social to Sold is your step-by-step playbook for mastering omni-channel marketing and driving consistent, high-quality leads. Inside, veteran broker and AI-innovator Michelle Barfuss shows you how to:

• Define your brand voice and map the buyer's multi-touch journey so every interaction moves prospects closer to a "sold" sign.

• Leverage social media with a balanced mix of organic engagement and targeted ads on Facebook, Instagram, TikTok, and LinkedIn.

• Harness the power of video-from in-depth YouTube tutorials to bite-sized Shorts and live-streamed open houses-that educates, entertains, and converts.

• Build automated email & SMS campaigns that nurture buyers, sellers, and past clients with timely, personalized messages.

• Dominate local search by optimizing your website, Google Business Profile, and schema markup to capture "near me" traffic.

• Integrate direct mail, pop-bys, and community events into your digital strategy for a true "halo effect" that cements trust.

• Measure, test, and optimize every touchpoint-using multi-touch attribution, A/B testing, and custom dashboards-to double down on what works.

Whether you're a newly licensed agent or a seasoned producer, this guide will transform the way you attract, engage, and convert leads-turning every click, card, and conversation into closed deals.