Selling Media: Marketing Strategies for the Disruption Era: A Practical Guide to Audience Monetizati

In a world where traditional media revenue is collapsing, how do you sell media that audiences actually want-and advertisers are willing to pay for?

SELLING MEDIA is the ultimate playbook for media executives, digital marketers, and advertising professionals who are navigating the chaos of the disruption era. Whether you're in TV, print, radio, digital, or streaming, this practical guide will transform the way you sell content, monetize audiences, and pitch advertising value in a saturated and shifting landscape.

Inside this book, you'll learn how to:

• Shift from inventory selling to experience and attention-based monetization
• Design high-converting cross-platform campaigns for modern media buyers
• Apply audience-first strategies for segmentation, retention, and loyalty
• Package content with compelling branded experiences and strategic bundling
• Master attribution, analytics, and ROI models that prove media value

Packed with case studies from real-world media businesses-TV stations, digital portals, newspapers, and content creators-this book blends business insights, consultative sales techniques, and adaptive strategies for the algorithmic age.

Stop selling ad space. Start selling value.

Who is this book for?

• Digital Marketers looking to scale campaign ROI and audience monetization
• Media Executives planning for transformation and cross-platform synergy
• Sales Professionals seeking strategic revenue skills and consultative selling methods
• Consultants & Agencies needing scalable, premium client solutions
• Academics & Students exploring the future of media marketing and communication

Whether you're selling to advertisers, building content ecosystems, or leading media transformation-Selling Media gives you the frameworks, language, and mindset to thrive in the attention economy.

Get ready to transform your media strategy-and future-proof your revenue.