The book offers a thorough examination of the fundamentals of AI-driven customer experience and is written for company executives, CX strategists, developers, and innovators. It discusses the development of conversational AI, the automation of customer journeys, the morality of using emotional data, and practical applications in a range of sectors, including telecom, retail, banking, and healthcare. In order to educate, motivate, and prepare professionals to lead responsibly in the era of intelligent services, each chapter blends theoretical frameworks with real-world tactics, case studies, and forward-looking insights.
This book provides the clarity, depth, and foresight required to design experiences that are not just effective and personalized-but also moral, sympathetic, and long-lasting, regardless of whether you are refining an existing system or deploying your first AI-based consumer tool.