What happens when a sitting U.S. president launches a smartphone brand with his name on it?
In Trump Mobile: Politics Meets Profit, Donald L. Bayer takes readers deep inside the launch of the boldest presidential business venture in modern history. With a $47.45-per-month "47 Plan" and a gold-accented smartphone called the T1, the Trump Organization has entered the crowded telecom market with signature flair, controversy, and ambition.
This investigative book pulls back the curtain on a venture that blends political identity, business strategy, and national symbolism. From the patriotic phone design to the ethical firestorms surrounding licensing deals, Trump Mobile explores how Trump's presidency and personal brand are reshaping consumer markets-and challenging the lines between governance and gain.
Inside this book, you'll discover:How the "47 Plan" ties into Trump's political identity and campaign messaging
Why the T1 smartphone isn't just a device, but a cultural symbol
The business model behind Trump Mobile, and how it relies on virtual networks like Verizon and AT&T
Who the service is designed for, and why political loyalty now sells products
The ethical concerns watchdogs raise about conflict of interest, foreign influence, and presidential profiteering
What Trump Mobile means for the future of political branding, consumer behavior, and democracy itself
Whether you admire Trump's business acumen or question the ethics of presidential entrepreneurship, this book is a timely, fascinating look at the intersection of power, marketing, and the digital age.
Perfect for readers of political nonfiction, business case studies, and anyone interested in how leadership, branding, and technology collide in today's America.