Is your business treating people like customers - or like clients?
Customer vs Client: The Impact of Empathy in Business invites you to explore the real difference empathy can make in everyday business interactions - and how it can lead to deeper trust, stronger loyalty, and increased sales.
Told through sharp, engaging short stories with accompanying illustrations, this book contrasts the customer mindset with a client-centred approach across different industries - from retail and hospitality to design, consulting, tech, and more.