Your are an NPC!: The price of not thinking is failing to live your own story.

You Are a NPC!

The price of not thinking is failing to live your own story.

In a world flooded by content, manipulated by algorithms, and driven by emotional marketing, most of us are living on autopilot - reacting, consuming, and repeating scripts we never chose. You Are a NPC! is a bold wake-up call to reclaim your autonomy through critical thinking.

Bernardo Lobo explores how truth fatigue, cognitive bubbles, digital addiction, and emotional manipulation have eroded our capacity to think freely. Drawing on psychology, neuroscience, and real-world examples, he shows how even our intuition and education systems have been hijacked by systems designed to keep us docile, distracted, and divided.

This is not a book about rejecting technology - it's about using it consciously. From nutrition and social media to politics and productivity culture, You Are a NPC! offers practical tools, reflection exercises, and compelling insights to help you stop living by default and start thinking on purpose.

If you've ever felt overwhelmed by information, disconnected from your choices, or unsure if your opinions are really your own, this book is for you.