Simplified Jobs to Be Done: A practical guide to unlocking growth through customer insight

Are your customers really buying what you think you're selling? Most businesses guess. The smart ones dig deeper. Simplified Jobs to Be Done cuts through the noise and gives you a crystal-clear way to understand what drives your customers to choose, switch, or stay loyal.Forget complex theories-this book delivers a practical, no-fluff guide to uncovering the real "job" your product is being hired to do. Whether you're building a startup, creating a new feature, or revamping your brand, this approach helps you make smarter decisions that actually matter.You don't need a PhD in innovation-just a willingness to ask the right questions and listen better.If you're tired of guessing and want a sharper edge in product development, marketing, or sales, it's time to simplify.
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