Iceman Cometh: Rap, Revenge & Reputation in the Attention Economy

When Drake dropped his icy new single and livestreamed his way through Toronto in a van wrapped in mystery, the internet couldn't look away. What followed wasn't just a diss track. It was a cultural detonation. What Did We Miss? goes behind the bars and beyond the drama to unpack the full spectacle of the Drake vs. Kendrick Lamar feud - from coded lyrics and emotional betrayals to media warfare, fan conspiracies, and silence as strategy. This isn't just about rap. It's about loyalty, marketing, power, and how hip-hop beef evolved into something bigger than music: a real-time performance with millions of co-authors. Whether you're a casual listener or a culture obsessive, this book breaks down the moment that changed everything - and what it says about the world we scroll through today.