BELONGING And the Prestige Loop: Country Club Marketing

Belonging, and the Prestige Loop is a modern marketing playbook rooted in timeless values. Written by a career marketer turned country club starter, this book combines deep tradition with cutting-edge strategy to show clubs how to attract, engage, and retain members through something far more powerful than promotions: emotional loyalty. From member referrals and social media engagement to guest experience, visual storytelling, and milestone marketing, the book lays out a complete approach to building prestige that multiplies itself-where every satisfied member becomes a proud ambassador, and every touchpoint deepens the feeling of belonging.

But this isn't just about tactics. It's about philosophy. The book argues that country clubs succeed when they move beyond transactions and begin to manage meaning-not just events, but memories. Each chapter highlights a different lever of influence, with real stories, staff insights, and overlooked opportunities for connection. From drone photography to the unseen power of the starter's greeting, this guide is as human as it is strategic. For club owners, marketers, and hospitality professionals who want to grow their membership base while protecting the soul of what makes a club special-this is your field guide.