Affect Perseverance Theory: How Your Heart Hijacks Your Brain (Even When Logic Screams No)

Stop making decisions with your feelings. You're smarter than that.

The Affect Perseverance Theory explains why you keep loving people who hurt you, investing in losing stocks, and staying in dead-end jobs. Your emotions are hijacking your logic, and it's costing you everything.

Discover the Mental Model That Exposes Your Biggest Weakness:

Learn why your brain keeps feelings alive even when facts prove them wrong. Master the science behind emotional persistence that destroys relationships, careers, and bank accounts. Stop being a slave to outdated emotions that no longer serve you.

Real-World Applications That Actually Work:

Break free from toxic relationships using psychological frameworks. Make smarter investment decisions by recognizing emotional traps. Choose better business partners, friends, and life paths. Build an emotional operating system based on logic, not feelings.

Perfect for Sharp Minds Trapped by Soft Hearts:

Entrepreneurs who need rational decision-making skills. Self-learners seeking practical psychology without academic fluff. Anyone tired of watching emotions destroy their success while others profit from clear thinking.

Your feelings are not facts. Stop treating them like they are.

Time to put logic back in the driver's seat.