What if being right matters less than looking right?
The Illusion Effect reveals the hidden psychology behind how we're perceived-and how anyone can appear smarter, more confident, and more persuasive, even in rooms they feel unqualified to enter.
From mastering first impressions and controlled curiosity to borrowing credibility and using silence as power, this book unpacks practical, science-backed techniques to win debates, ace interviews, and earn respect-without waiting for another degree or title.
Because in a world that rewards perception, why leave yours to chance?