Unmasked: Exposing the Mask of Narcissistic Leadership

Unmasked: Confronting Narcissism, Gaslighting, and Reactive Abuse in Leadership
A SEND ME(TM) Leadership Manual for Restoring Integrity at Every Level
Behind the polished smiles and high-performance metrics, leadership dysfunction is quietly eroding our organizations. Narcissism cloaked in charisma. Gaslighting repackaged as "motivation." Reactive abuse mislabeled as instability. These behaviors aren't fringe-they're familiar. And too often, they're rewarded.
In this bold and restorative manual, leadership veteran Mitchell D. Kirby pulls back the curtain on the psychological warfare happening in boardrooms, breakrooms, and behind closed office doors. Drawing on 25+ years of experience across food, agriculture, and biotech industries, Kirby merges real-world grit with behavioral insight to create a book that is both diagnostic and redemptive.
Rooted in the SEND ME(TM) movement's call to courageous leadership, Unmasked dives deep into the power dynamics that breed emotional harm-then equips readers to rebuild trust, clarity, and psychological safety from the inside out.
Inside, readers will discover:

• How narcissism, gaslighting, and reactive abuse manifest across all levels of leadership
• The gendered dynamics of toxic traits and the double standards that sustain them
• Creator vs. Controller leadership models and tools for cultural realignment
• CBT-based recovery pathways for teams and individuals hurt by manipulative systems
• A field guide for restoring truth, accountability, and servant-hearted influence

Whether you're a seasoned executive or a rising leader, this book will challenge everything you thought leadership was-and restore everything it's meant to be.
SEND ME(TM) is not a brand. It's a battle cry. And if you've ever said, "There has to be a better way to lead," this manual is your answer.