Running Customer Interviews Effectively

Understanding your customers in today's hyper-competitive business environment is crucial. The difference between success and failure often lies in how well you grasp what truly drives your customers. A 2024 study by the Customer Experience Institute revealed a significant disconnect: 78% of businesses believe they're providing a superior customer experience, but only 22% of customers agree. This disconnect is costing companies billions in lost revenue and missed opportunities. So, how can you bridge this gap and truly understand your customers?