Promoter's Playbook: Mastering the Live Music Industry

The Promoter's Playbook is the definitive guide to mastering the business of live music. Written by veteran concert promoter Philip Stengel, this field-tested manual offers a deep dive into the real-world mechanics of concert promotion-from budgeting and marketing to logistics and execution.

Whether you're a new promoter, venue owner, artist manager, or independent booker, this book delivers clear strategies, data-backed insights, and practical tools to succeed in a high-risk, high-reward industry. Drawing from decades of experience and supported by modern case studies, The Promoter's Playbook covers:

• Core skills every successful promoter needs

• Financial frameworks for planning profitable shows

• Crisis management strategies and contingency planning

• Marketing techniques that convert into ticket sales

• The evolution of live events from the jazz age to the digital era

• Real-life breakdowns of mid-sized venue events, with budgets, timelines, and post-show analysis

With a blend of storytelling, historical context, and tactical execution, this book serves as both blueprint and playbook for anyone serious about the business of live entertainment. Learn how to turn vision into impact, and passion into profit-one show at a time.