They've sold us the idea that investing in the stock market is like stepping into a bar brawl with a five-pound note stuck to your forehead. That if you start small, you'll lose it all. That without technical analysis, you're better off staying in bed. And here I am to tell you... well, they're right. In part.
Because the uncomfortable truth is this: to make money in the market, you don't need charts that look like a subway map. You don't need secret formulas or a brain the size of a particle physicist's. All you need to do is one damn thing: know when to put your money in and when to take it out. That's it.
It sounds simple, and in reality, it is. But here's the real problem: the enemy isn't the market. The enemy is you. Your fears, your greed, your primate impulses with WiFi that make you buy at highs and sell at lows.
This is where Lateral Thinking Investing (LTI) comes in, an approach that throws traditional rules out the window and focuses on the most important thing: your mental control. In this book, you'll learn to tame your brain, make decisions with a clear head, and become the person who wins while everyone else is panicking. Become the best trader without being a trader.