Beyond the Brand: Restoring What the Church Forgot to Remember

In Beyond the Brand, Dr. Nathan T. Morton explores how consumerism and competition have reshaped the American Church-often at the cost of sacredness, unity, and depth. With clarity and conviction, he calls believers to resist shallow success and recover a gospel-centered, ethically grounded, Christ-shaped identity.

Through powerful metaphors, biblical insight, and cultural critique, this book offers a path forward: less performance, more presence; less branding, more belonging.

Each chapter includes a companion study with Scripture, key quotes, reflection questions, and practical action-ideal for small groups, leaders, or thoughtful readers.

The fabric may be frayed, but the Weaver is still at work.