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Risky Reefs in the Ocean of Global Markets: Common Mistakes of Emerging Markets' Companies in their

by Risky Reefs in the Ocean of Global Markets: Common Mistakes of Emerging Markets' Companies in their Global Expansions

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Description

This book provides a comprehensive roadmap for emerging market companies venturing into global expansion. It highlights common pitfalls across strategic planning, finance, operations, human resources, marketing, technology, legal/ethics, and risk management. The book emphasizes thorough market research, cultural adaptation, local partnerships, brand building, innovation investment, and long-term vision.

As the global landscape evolves, it anticipates trends like digitization, sustainability integration, and talent acquisition challenges. The book provides corporate decision-makers with insights and best practices to navigate complexities, mitigate risks, and foster sustainable growth while driving innovation and progress internationally.

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Product Details

  • Jun 17, 2024 Pub Date:
  • 9798328750721 ISBN-13:
  • 9798328750721 ISBN-10:
  • English Language