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AI Revolution in B2B Marketing and Sales: Disruptions of AI on Conventional B2B Markets

by Sunn, Stephan

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Description

This professional guidance provides a comprehensive playbook for leveraging artificial intelligence (AI) to drive measurable results in B2B marketing and sales strategies. With insights from real-world case studies spanning diverse industries and business sizes, it explores AI's transformative impact on understanding the AI-empowered buyer, delivering personalized omnichannel experiences, boosting sales productivity, and optimizing operations.

The book offers a strategic framework for successful AI implementation, covering data readiness, talent acquisition, governance, and ethical considerations. Globally applicable principles foster human-AI collaboration, enabling organizations worldwide to harness AI's potential ethically and profitably in the B2B domain.

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Product Details

  • Jun 18, 2024 Pub Date:
  • 9798328791328 ISBN-10:
  • 9798328791328 ISBN-13:
  • English Language