Measure Smarter 2 Know More: The TAP Method: A structured approach to unearth data insights for grea

Measure Smarter 2 Know More gives you a scalable method that can be applied across your business. It helps you understand how to use your data to pinpoint market opportunities, mitigate risks, reduce attrition and streamline operations in a practical, real-world and relevant way.

Chantel Wilson Chase shares her 30 years of experience in an easy-to-follow step-by-step approach with clarity and affability. This, combined with practical and powerful examples, lets you TAP into the hidden meanings of your data, driving business success and supporting growth.

The TAP Method is not only scalable, but also transferable and repeatable. So, whether you need to measure ROI or capture employee experience, this book will empower you to thrive in an increasingly data-driven world.