Essential Marketing Glossary: Must-Know Terms and Definitions for Marketing Professionals

Are you tired of feeling lost in a sea of marketing jargon? Do you want to deepen your understanding of the field but don't know where to start? Look no further! The Essential Marketing Glossary is the perfect resource for anyone looking to learn about marketing.
Filled with clear and concise definitions for a wide range of marketing terms and concepts, this book is an indispensable tool for professionals looking to expand their knowledge or for beginners just starting to explore the world of marketing. From A/B Testing to Zero Party Data, this dictionary also offers helpful contextual explanations to help you better understand how these concepts apply in the real world.
Whether you're looking to learn more about a specific marketing term or just want to brush up on your overall knowledge of the field, The Essential Marketing Glossary is the perfect resource for you.