Product Strategy & Roadmaps: 2021

Are you a strategic thinker? Or do you find it hard to rise above the fray of day-to-day thinking?

Product Strategy & Roadmaps can help you move from operational to strategic thinking. It starts with foundational definitions. Next, it provides succinct and structured guidance on writing vision statements. It puts context into evaluating growth arenas. Then it shows how to integrate these thought processes into crafting product strategy and roadmaps.

The book addresses questions such as:

• What does product strategy include?
• Is there a difference between a product vision and a product concept?
• Under what circumstances should you be first to market?
• What are the three growth arenas and how much effort should you allocate to each?
• How should you approach creating a product family roadmap?
• What are the pros and cons of product platforms?
• Will better customer research improve your hindsight, insight and foresight?

Product Strategy & Roadmaps provides a disciplined, yet flexible way for product managers to plan for the future.