Some important questions never get asked: What do you have in common with Arnold Schwarzenegger, Javier Bardem, and the octopus? What's the best thing about vegans? Do parents have favourites? How do you stop a wolf fight? And why do some people prefer longer colonoscopies? The answers, believe it or not, will make you a better public speaker - whether you've been too afraid to talk in front of an audience, or have been doing it for years. Through storytelling, humour, and proven rhetorical techniques, award-winning speaker Francisco Mahfuz will teach you where ideas come from, and how to find more of them. Seven steps to build your speech, and the WTF approach to start it. The (old and new) science of storytelling. How to practice like Bill Murray, and to avoid the speaker's Kryptonite. The only explanation of humour you'll ever need (or want). Finally, how brutal honesty will improve your speaking - and your life. You'll learn, you'll laugh, you might cry - but after reading this book, your public speaking will never be the same.