"In Subconscious Success, Dr. Wil Horton highlights key areas of communication and behavior that impact your future. The text is a pleasant yet powerful read. Dr, Horton's approach was to write as if you are sitting down talking to the author. You're likely to quickly absorb a hand-ful of applicable ideas and techniques which will manifest for you in real life." Kevin Hogan, PsyD, Author of Invisible Influence and The Psychology of Persuasion