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Public Relations Secrets: Unlock the Power of PR
by Public Relations Secrets: Unlock the Power of PR
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Description
Public Relations Secrets is an essential guide for anyone looking to master the art of public relations. This book covers everything from the basics of PR to emerging technologies and future trends. It provides readers with a comprehensive understanding of how to develop and implement successful PR campaigns that resonate with target audiences.
Key topics such as defining and identifying target audiences, conducting market research, developing messaging tailored to them, and building relationships with them, crafting a message, media relations, social media management, content marketing, influencer marketing, events & sponsorships, crisis communication, reputation management, internal communication, community relations, government relations, measurement & evaluation and much more.
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Product Details
- Jul 20, 2023 Pub Date:
- 9798852988621 ISBN-10:
- 9798852988621 ISBN-13:
- English Language
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