factory of consent: Deciphering mass manipulation techniques

Have you ever wondered how crowds are manipulated to obtain their consent? How do certain political leaders and companies manage to influence public opinion? In "The factory of consent", we explore together the techniques of mass manipulation and their effects on our society.

Here is a small selection of what you will discover:

Introduction to mass manipulation and consent
Mass manipulation and consent are all around us, but do we really know what they are? This book reveals the aims and stakes of these techniques, the key players involved and the fascinating history of mass manipulation.

Techniques of persuasion and influence
What techniques are used to persuade and influence the masses? Learn about Cialdini's principles of persuasion, propaganda, and manipulation techniques such as repetition, disinformation and appeals to authority. Also discover the simple exposure effect, normative and informational influence, as well as storytelling and framing techniques.

Media and the manipulation of information
How do the media influence our perception of reality? The book looks at media concentration and economic power, fake news and post-truth, diversionary and polarisation strategies, and the influence of public relations and lobbying.

Social networks and the dissemination of ideas
Social networks have revolutionised the way ideas spread. Discover the effect of echo chambers and filter bubbles, virality and engagement mechanisms, bots and trolls, as well as algorithms and the polarisation of opinions. You will understand how micro-targeting and personalised advertising influence the masses.

Political marketing and electoral manipulation
Are political campaigns free from manipulation? Learn about political communication techniques, the use of polls and data to influence opinion, and examples of successful and controversial campaigns. Also learn about managing political image and discourse, and gerrymandering and voter suppression techniques.

Case studies and historical examples
Discover fascinating case studies and historical examples, such as the propaganda campaigns of totalitarian regimes, the influence of the media in wars and conflicts, successful political marketing campaigns, and the impact of social networks on revolutions and social movements. These concrete examples will help you to better understand the scope and impact of mass manipulation in history and the contemporary world.

Don't let the techniques of mass manipulation dictate your opinions and choices. "The Factory of Consent gives you the keys to thwarting these techniques and developing critical, independent thinking. Let's face it, this book is essential for anyone who wants to understand what's at stake in the modern world and take informed action. So what are you waiting for, then, to immerse yourself in this fascinating and revealing work?

By buying "La fabrique du consentement", you are taking a step towards a better understanding of current issues and protecting your free will in the face of persuasion and influence techniques. So, are you ready to take up the challenge and take control of your critical mind? Don't wait any longer, get your hands on this book now.