Mastering Digital Strategies for Business Success

Businesses are rapidly changing from traditional to digital and even traditional businesses are using a large number of digital strategies. This subject has made inroads in every eminent education institute and is part of management courses so that students are ready to scale new heights when they go back equipped with this new knowledge. While text books are still extremely important to gain this knowledge however, this book is an effort to act as a ready reckoner guide that ensures that the concepts with examples and case studies are always handy during and after the course