UGC content creators are people who create UGC on behalf of their companies. They are often employees or contractors who are given specific tasks to create UGC. under the company's brand. The UGC they create is often a work of art and may be considered copyrighted by the artist, which then falls within a company's brand guidelines .Some examples are: - A marketing team creates videos (UGC) to advertise their product- A YouTube channel creates videos related to their product or service- A Facebook page uses images from users' photo albums in an ad