GUIDE Selling System: A Customer-Centric Map for Fixing Broken Sales, Winning More Deals, and Retain

What if the secret to selling more... is to stop selling... and to stop following the rules from a "typical" sales book?Why? Because your customers don't want to talk to your sales team. They don't trust them. They don't see the value. By the time they reach out, they're already choosing between you and five other competitors-driving prices down and making sales a race to the bottom.

But what if you could change the game?

In The GUIDE Selling System, Mike Koory flips the traditional sales script on its head and reveals a customer-first approach that eliminates pushy tactics, builds trust, and positions sales teams as the GUIDEs customers actually want to work with.
"Gaining attention and building trust with new prospects is very difficult in today's sales climate. Michael offers practical strategies and an empathetic approach to overcoming the current top-of-funnel challenges sales professionals across industries face."
-Casey O'Neill, Vice President of Sales & Marketing

Instead of hard selling your customers, you'll learn how to lead them-helping them navigate their challenges, make better decisions, and see you as a trusted partner, not just another vendor.

"Finally, a true GUIDE to effective selling-which isn't at all about SELLING! Michael lays out a simple and compelling process that anyone can follow to become a highly effective professional-and not just a sales professional! No one wants to be sold, but almost everyone can use a GUIDE to lead them to their optimal solution to fix the challenges they are facing. This book is a wonderful resource for anyone that wants to provide value to their clients."
-Gregg Richardson, COO/CFOWhat You'll Discover in This Book: ✔ Why customers don't think salespeople add value- and how to prove them wrong from the first conversation.
✔ The #1 mistake sales teams make- and why it's keeping you from winning high-value, long-term deals.
✔ A practical, repeatable system to create deeper customer engagement, shorten sales cycles, and improve margins-without "hard selling."
✔ How to transform your sales team from order-takers to strategic advisors who clients turn to before they even realize they need help.
✔ Why traditional sales training is failing- and the simple shift that will make your team more effective than ever.

This is not another sales book filled with theory and jargon.

Instead, Koory draws from decades of hands-on experience in sales leadership, business development, and coaching high-performing teams. His GUIDE Selling System(TM) is already transforming organizations-helping them win more deals, retain better customers, and create real, sustainable growth.

"Working alongside Michael has been an incredible experience. His customer-centric approach to sales is something every sales professional should aspire to and learn from. Michael focuses on building genuine connections and partnerships, always prioritizing the customer's needs over simply chasing to close a deal."
-Kanan Banerjee, Chief Strategy and Marketing Officer

Whether you're a sales professional looking to close more deals, a leader trying to fix a struggling sales team, or a business owner tired of competing on price, this book gives you the roadmap to selling success.
Are you ready to stop selling-and start GUIDE-ing?