Namaste Cannes: The Rise of India's Soft Power at the World's Premiere Film Festival

Experience the magic of Cannes, where films, frenzy, flamboyance, festivity, and fortunes converge in a spectacular celebration of cinematic excellence on the French Riviera. Since 1946, the Cannes Film Festival has served as a shining example of India's burgeoning soft power. With decades of experience at Cannes, Bhuvan Lall's Namaste Cannes provides a first-hand account of the festival's remarkable history and chronicles India's emergence as a global entertainment powerhouse. The author transports the readers to Cannes, the world's biggest film festival, where the Indian film industry shares its stories on an international platform, receives standing ovations, and wins prestigious awards. Namaste Cannes honors Satyajit Ray's legacy and celebrates the trailblazing filmmakers who have illuminated the path for future generations. The book showcases visionary film producers and distributors at the festival's Marché du Film, who have extended the reach of Indian cinema worldwide. The author shares exclusive anecdotes relating to film stars who have influenced the world's perception of India and chronicles unforgettable moments in Indian cinema's global journey, evoking pride and patriotism. As India embarks on its next chapter in the world of entertainment, Namaste Cannes inspires optimism and energizes dreamers, storytellers, and achievers.