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Transmedia Brand Storytelling Immersive Experiences from Theory to Practice
by [Sutherland, Karen E., Barker, Richie]
$43.18
Description
This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.
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Product Details
- Palgrave Macmillan Brand
- Oct 5, 2023 Pub Date:
- 9789819940004 ISBN-13:
- 9819940001 ISBN-10:
- 294.0 pages Hardcover
- English Language
- 8.27 in * 0.69 in * 5.83 in Dimensions:
- 1 lb Weight:
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