From font weights to classifications, each typeface has its own distinct personality, and should be carefully paired to convey the right tone and mood of the design. Featuring a selection of type specimens, their design applications, and the thoughts that go behind the craft, Sans in Use / Serif in Use collects the best combinations of both categories and serves as a reference point for inspiration-seeking designers and typographers alike. Through examples and interviews with internationally renowned type foundries, typography designers and type experts, the future of typeface creation is laid bare.