Dynamics of Mass Communication 9th edition

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  • 0073268704 ISBN-10:
  • 0073268704 ISBN-10
  • 9780073268705 ISBN-13
  • New Condition
  • Hardback Media
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  • Mcgraw-Hill Publisher
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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience and brings students up-to-date on the latest developments in mass communication,--from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.
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