Lesikar's Business Communication: Connecting in a Digital Wo

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  • 0073377791 ISBN-10:
  • 9780073377797 ISBN-13
  • 0073377791 ISBN-10
  • New Condition
  • Hardback Media
  • 5 business days Generally Ships in
  • Mcgraw-Hill Publisher
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Lesikar's Business Communication: Connecting in a Digital World, 12/e by Rentz, Flatley, and Lentz takes the solid foundational principles of this classic text and applies them to business contexts in the 21st century. While continuing to focus on careful problem analysis, adaptation of the message to the audience, and maintaining positive human relations, this edition discusses current challenges for business communicators and gives students practice meeting those challenges. Toward this end, the book maintains the realism, technological currency, and pedagogical effectiveness for which it has become well known and respected.
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