Baye’s Managerial Economics and Business Strategy has become the best-selling
managerial economics textbook. It was the first textbook to blend tools from
intermediate microeconomics, game theory, and industrial organization for a
managerial economics text. Baye is known for its balanced coverage of
traditional and modern topics, and the Fifth Edition continues to offer the
diverse managerial economics marketplace a flexible and up-to-date textbook.
Baye offers coverage of both the basic concepts of managerial economics as well
as frontier research in his chapter on advanced topics. The Fifth Edition also
offers a detailed, real-world case study that explains how book theory
translates into action in the business world. And the Data CD that comes with
each book also contains eight “mini cases” that cover such high-profile
businesses as Microsoft, Visa, and Staples.
Table of Contents
1 The Fundamentals of Managerial Economics
2 Market Forces: Demand and Supply
3 Quantitative Demand Analysis
4 The Theory of Individual Behavior
5 The Production Process and Costs
6 The Organization of the Firm
7 The Nature of Industry
8 Managing in Competitive, Monopolistic, and Monopolistically Competitive
Markets
9 Basic Oligopoly Models
10 Game Theory: Inside Oligopoly
11 Pricing Strategies for Firms with Market Power
12 The Economics of Information
13 Advanced Topics in Business Strategy
14 A Manager’s Guide to Government in the Marketplace
15 Challenges at Time Warner: A Case Study in Business Strategy