Managing Product and Service Development: Text and Cases

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Specifications

  • 0073023019 ISBN-10:
  • 0073023019 Contents same as book with US ISBN
  • 9780073023014 Contents same as book with US ISBN-13
  • New Condition
  • Paperback, Printed in Color Media
  • International Edition Media
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Managing Product and Service Development is about the managerial aspects critical to conceiving, designing, and developing innovative products and services. The course exposes students to some of the best management practices, tools, and frameworks known today, and introduces new approaches that hold promise for the future. Many texts are either aimed at engineering or marketing specialists and do not adequately address the often difficult general management issues that arise in complex development project. This book does not require training or experience in a technical field but addresses the role of new technologies in product development.
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