ESSENTIALS OF MARKETING, 6e International Edition, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. With a fresh, streamlined design, ESSENTIALS OF MARKETING "takes you there"--helping students and instructors achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful teaching and learning tools, captivating examples, and innovative applications that ensure students not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning and teaching styles. Produced specifically for this textbook, an all-new video package features fascinating success stories from vibrant companies. Myriad resources are available to enliven the classroom experience. And with the Integrated Learning System, all content and supplements are organized by learning objective. With its solid reputation, engaging writing style, and success in a range of teaching environments, this thorough midlevel marketing text has broad-based appeal among instructors and students alike--helping both reach their ultimate marketing destination.