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Marketing Strategy

Marketing Strategy

by O. C. Ferrell, Michael Hartline
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Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This book helps develop a customer-oriented market strategy and market plan, including cases.

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ISBN-10053846738X
ISBN-10053846738X
ISBN-139780538467384
Last updated 2016-09-09 13:36
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